Remarketing is so effective since it focuses your advertising on users who are familiar with your brand and have shown interest in it. This is the reason why there are lots of marketers who use it see a higher ROI as compared from other digital channels.
- 96% of individuals leave a website before converting
- 49 % of individuals visit a site 2-4 times before they actually make a purchase
- 11% of brands use remarketing to gain their competitors’ customers
- 56% of companies use retargeting to gain customers
- 43% of companies use retargeting to increase brand awareness
- Retargeted customers are 70% more likely to complete a purchase than someone who has not been remarketed to
- 57% of remarketing emails get opened
- 30% of remarketing clicks lead to purchases
- According to “The Retargeting Barometer Report by Chango” More than half of respondents plan to spend more on retargeting in 2014
- One in five marketers now has a dedicated budget for retargeting
Remarketing is done anonymously. This means that even if the site visitor is viewing an ad, it does not mean that the advertiser is collecting any personal information about the visitor. That advertiser just wants their visitors who view their websites to see their advertisement and be reminded to visit the website again and maybe use their service or buy their products.
Actually, one of the best parts of remarketing is that there is no need for you to know who the prospects are. As compared to email marketing that relies on a customer’s email address to continue marketing until they purchase, remarketing is independent of any contact with your visitors.
Remarketing is an effective branding and conversion optimization tool, but it is more effective if it is part of the bigger digital strategy.
It works best together with outbound and inbound marketing or demand generation. Content marketing, targeted display and Adwords are great for driving traffic, but they are not helpful in conversion optimization. On the contrary, remarketing can help increase conversions, but it is not effective in driving people to your site. In order to succeed, you need to use one or more tools to drive traffic and remarketing to take advantage of that traffic.
Driving traffic to your site only works if you get the best payoff – sales, however some users may be in a browse only mode and may not stay longer in your site. Actually, 95% of users are more likely to leave a site without making a purchase. The best solution is to develop a situation where the users can see your ad even if they leave your page, building brand awareness. That is where remarketing and display ads can maximize your brand’s exposure and produce more sales.
Campaigns for brand awareness may not seem to have a spot in the performance-driven online marketing industry. It is most of the time associated with costly print and TV ads. Smaller companies or those with limited budgets will not be able to launch a massive campaign, and even some big companies, that type of expenses is not logical. These small companies can also have a high return of investment with great results. Search remarketing enables brands to provide targeted display advertisements to a very relevant audience, which means it is likely to introduce a branding campaign that focuses on the right target.
Remarketing with display ads involves a simple process:
- Drive your target users to your site via different marketing efforts.
- Users check out your website, look at several products and services.
- Because of some situations that are beyond your control, users leave your site and start to surf the web.
- On one of the sites they visited, a display ad promotes your product and brand.
- Recalling your brand, users will come back your site to purchase; they will come back not just as a visitor but a customer.
Search remarketing is helpful for brand marketers. Here are some of the reasons why:
- Reach Target Market
The majority of online marketers agrees that search is the standard for online marketing. The best way to advertise your brand is by displaying banners to browsers who have been searching online to find the products they need.
Search remarketing has the capability to do such thing, enabling advertisers to combine the brand impact of flash or static banners with the targeting capability of search.
- Build custom segments for every campaign:
Brand advertisers don’t need a single behavioral segment that fits all. It’s because every promotion has different goals and creativeness. Brand advertisers can enhance the performance using a customized behavioral segment for every campaign.
In search remarketing, the behavioral segments are defined as the way the users have searched. Also, advertisers can see precisely how each keyword is performing in their campaign, whether on a CPC, CTR or CPA metric.
The targeting that is effective for one set of client creative may be very different from the one that works for another set of creative for the exact same product. Various calls to action as well as graphic elements impact response rates of various kinds of targeted users.
- Reduce Waiting Time to Build Cookie Pools
In most instances, custom behavioral segments need weeks for a cookie pool to build up to be able for the campaign to deliver at full strength.
Through keyword-level search remarketing, waiting is eliminated as data is stored in memory for immediate access. The instant-on feature offers flexibility in making and launching several campaigns that test and improve performance.
In short, search remarketing provides brand marketers a chance to capitalize on their keyword lists and use them to display. Doing this will allow them to create awareness with their audiences in an exact, very efficient, and highly effective manner. Learn how to use Facebook Remarketing
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